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The Practice that Redirects Leaders from Exhausted to Unshakable
You've worked hard to get here. But somewhere along the way, leadership started feeling more like a performance than a purpose. This book is the practice that changes that.
This isn't about working harder or leading louder. It's about becoming someone you, and the people around you, can fully believe in.
You've done the work. You've earned the title. You've built a career that, on paper, looks exactly like what you set out to build.
Yet, something still feels off.
A slow exhaustion that comes from leading at a high level for a long time without ever fully being yourself while doing it.
There's a version of you that hasn't fully shown up yet. A leader with a clearer point of view, a stronger sense of purpose, and the kind of conviction that doesn't need the room's permission to move forward.
That version isn't far away. But getting there requires a practice, not just a mindset shift.
That practice starts here.
Most people think conviction is a personality trait, something you either have or you don't. Bold leaders have it. Quiet leaders don't. But that's not how it works.
Conviction is earned. Through self-awareness, through the choices you make when no one is watching, through the willingness to keep becoming rather than just maintaining.
In this book, you'll learn how to earn it, and what changes in your leadership, your teams and your life when you do.
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Inside Earning Conviction, you'll find a practical, personal approach for leaders who are tired of performing and ready to lead from a place that actually feels like them.
See yourself clearly enough to lead others honestly, not the polished version of you, the real one
Stay grounded when everything around you is shifting
Stay grounded when everything around you is shifting
Create a legacy that outlasts your title, one that people feel, not just remember
Trade the exhaustion of performing for the quiet confidence of knowing exactly who you are
These aren't lessons you'll read once and forget. They're practices you'll return to every time leadership gets hard.
At the heart of Earning Conviction are 101 redirects, practical shifts in how you think, lead and show up that move you from exhausted to unshakable.
Not vague inspiration. Not recycled frameworks you've already seen.
Here's a simple example. Most leaders have been taught to project confidence even when they don't feel it. The redirect isn't to fake it less. It's to stop treating uncertainty as a weakness you need to hide, and start treating it as an invitation to lead more honestly. That one shift changes how your team trusts you, how you make decisions, and how you feel at the end of the day.
Each redirect is specific, honest and deeply human, grounded in years of working with some of the most accomplished and quietly struggling leaders in the world
This book is for the mid-career leader who has built something real but feels a growing exhaustion between who they've become and who they know they're capable of being.
It's for the senior leader who has more influence than ever but less certainty about whether they're using it on the things that truly matter.
It's for anyone who has ever thought, I've worked too hard and come too far to keep leading from this place.
If that sounds like you, this book was written for you.
I want you to experience the book before you commit to it. So I'm giving you the first chapter, "The Cost of Your Armor," completely free.
It's the chapter most leaders tell me hit them hardest, because it names the exhaustion they've been carrying for years and shows them exactly where it comes from. If it speaks to where you are right now, you'll know this book is for you.
Glenn Llopis is a bestselling author, leadership strategist and the founder of the Glenn Llopis Group. For more than two decades, he has worked alongside senior leaders, Fortune 500 executives and rising talent to help them close the gap between the leader they are and the leader they're meant to become.
His work has appeared in Forbes, Harvard Business Review and Entrepreneur Magazine, and his books, including The Innovation Mentality, Leadership in the Age of Personalization and Make Reinvention Your Superpower, have shaped how organizations think about talent, identity and leadership development.
Earning Conviction is his most personal book yet.
Multi-Platinum A&R Executive
One force separates legends from the forgotten. It’s a force you can’t fake, manufacture, or buy. It’s primal, passionate, and contagious. That force is conviction. Glenn Llopis has done something I didn’t think was possible: he’s written the framework to find it, build it, and lead from it.
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Olympic Gold Medalist
Throughout my career, I had to constantly adapt to a changing environment, on and off the field. What enabled me to persist was a deep belief in what mattered most to me. In Earning Conviction, Glenn provides stories and exercises that will help you uncover what matters most, align your choices with those values, and achieve your version of success and fulfillment, regardless of what life throws at you.
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C-Suite Executive and Board Member
Discovering what to do, when you do not know what to do, and re-directing yourself or your team once you know, that is Conviction. The book every leader needs to gain courage before exhaustion sets in.
Multi-Platinum A&R Executive
One force separates legends from the forgotten. It’s a force you can’t fake, manufacture, or buy. It’s primal, passionate, and contagious. That force is conviction. Glenn Llopis has done something I didn’t think was possible: he’s written the framework to find it, build it, and lead from it.
Olympic Gold Medalist
Throughout my career, I had to constantly adapt to a changing environment, on and off the field. What enabled me to persist was a deep belief in what mattered most to me. In Earning Conviction, Glenn provides stories and exercises that will help you uncover what matters most, align your choices with those values, and achieve your version of success and fulfillment, regardless of what life throws at you.
C-Suite Executive and Board Member
Discovering what to do, when you do not know what to do, and re-directing yourself or your team once you know, that is Conviction. The book every leader needs to gain courage before exhaustion sets in.
Multi-Platinum A&R Executive
One force separates legends from the forgotten. It’s a force you can’t fake, manufacture, or buy. It’s primal, passionate, and contagious. That force is conviction. Glenn Llopis has done something I didn’t think was possible: he’s written the framework to find it, build it, and lead from it.
Olympic Gold Medalist
Throughout my career, I had to constantly adapt to a changing environment, on and off the field. What enabled me to persist was a deep belief in what mattered most to me. In Earning Conviction, Glenn provides stories and exercises that will help you uncover what matters most, align your choices with those values, and achieve your version of success and fulfillment, regardless of what life throws at you.
C-Suite Executive and Board Member
Discovering what to do, when you do not know what to do, and re-directing yourself or your team once you know, that is Conviction. The book every leader needs to gain courage before exhaustion sets in.
Join our comprehensive masterclass to dive deep into actionable strategies, expert insights, and hands-on exercises designed to level up your skills. Perfect for anyone ready to take their growth to the next level.
Here's what I know about leaders who read this book. They don't wish they had waited longer to pick it up.
If you're in a season of transition, reinvention, or quietly wondering whether the way you've been leading is still working for you, this is the right book at the right time. Don't let the moment pass.
Pre-order now and you'll be among the first to receive it, along with exclusive early access content I'm creating specifically for readers who are ready to do this work.
You've invested in your career for years. This is an investment in the leader behind it.
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