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The teenager edits who they're becoming to belong. The leader performs a confidence they stopped feeling years ago. The same edit, caught at two ends of one life, and usually under one roof.
Read it from the inside out. At the center is the individual, defined by four skills, six strategies, and four questions. The engine that runs through all of it is conviction: the through-line that turns method into leadership. Around it, the environment a leader creates: five shifts.
"Glenn helped me rediscover possibilities in my team I'd stopped seeing. The conviction that came from that clarity didn't just change how I lead. It changed what my team is capable of."
“Discovering what to do when you do not know what to do, andredirecting yourself or your team once you know, that is Conviction. Glenn is who every leader needs before exhaustion sets in."
The balance of power is shifting away from traditional institutions and into the hands of individuals — likely the single biggest disruptive force to centers of power.
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To the leaders who work with him, Glenn is a kind of corporate psychologist, not by training but by instinct, who understands people as deeply as he understands business. He sees what others miss: not just an organization's culture, politics, and unwritten ways of working, but the human currents running beneath them. The quiet power struggles. The words left unsaid. The fear that keeps good people from doing what they know is right.
More than that, he sees the person. He notices the exhaustion behind the confidence, the doubt behind the title, and the quiet longing to lead with integrity in a system that rarely makes it easy. Leaders open up to Glenn because, often for the first time, they feel genuinely understood, and safe enough to face what they've been avoiding.
He’s also the kind of leader other leaders lean on. What he knows, he earned - two decades of real work beneath the surface, with thousands of leaders, and a proven methodology built to solve what he found. It’s why the people at the top bring him what they can’t say out loud and can’t afford to get wrong, and why he keeps a clear head, and tells the truth, when it’s easier not to.
Author of six books · Forbes contributor since 2010 · Founder of the Age of Personalization
· Independently validated by RBC Capital Markets · Invited inside the Fortune 500, Healthcare systems and Higher Education.
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A Forbes Leadership Strategies contributor since 2010. Fifteen years writing on personalization, identity, and conviction, and calling the change long before the research caught up.
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Since 2020, Glenn has sat across from the executives putting the Age of Personalization into practice: the collapse of one-size-fits-all leadership and what replaces it.
PepsiCo · Bank of America · IBM · Starbucks · Verizon · Medtronic · Google Cloud · CVS Health · Axios · Taco Bell
Listen to the podcast
Take the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
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