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A Forbes Leadership Strategies contributor since 2010. Twenty years of work on personalization, identity, and conviction, calling the change long before the research caught up.
The methodology was built in the open over two decades: Forbes since 2010, six books, nine summits, more than 600 hours of recorded interviews, and peer-reviewed research. It can be read in sequence and checked against what happened next. The larger half of the proof belongs to other people.
See the proof →Jackiewicz, T. and Llopis, G. (2024). “Operationalising personalisation in a healthcare system.” Management in Healthcare, Vol. 8, No. 3, pp. 221-233. Henry Stewart Publications.
Read the research →
Shown here: City of Hope, UNC Health, CVS Health, Target, General Mills, Walmart and Banfield Pet Hospital, among others.
Read the case studies →
The Interview Archive
Leaders in healthcare, education, business and government, talking with Glenn Llopis about identity, conviction, and the parts of themselves they stopped bringing to the room.
Take the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
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