Told by a high school counselor that he wasn't cut out for college, Jim VandeHei went on to start Politico and Axios. He tells Glenn Llopis why most people have far more control over their work and lives than they admit, and why employers must build around the individual.
Jim VandeHei
Co-founder and CEO, Axios (at the time of recording)
Axios
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Personalization Outbreak podcast
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32
min
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Episode
103
What are the three or four red lines in your life? The values that you will not compromise on, regardless of the pressure around you, regardless of how other people behave.
Jim VandeHei
Jim VandeHei covered the presidency for The Washington Post and The Wall Street Journal before starting Politico and then Axios, where he is co-founder and CEO. He says he wasn't born a CEO or a leader; he taught himself, taking notes as he went. Those notes became his book Just the Good Stuff, a no-nonsense guide to work and life that was about to be released when he joined Glenn Llopis on Personalization Outbreak.
They talk about career ruts, finding a passion, why younger employees want purpose, and how AI will change what people are valued for. Throughout, VandeHei's message is blunt and hopeful: you control far more than you think.
VandeHei's own story starts with someone else's judgment. A high school counselor told him he wasn't cut out for college, and given his grades at the time, he admits, she had a point. His lesson for anyone quick to judge potential, including their own:
"And never underestimate what happens when a person finds a passion." — Jim VandeHei · 00:05:18
He sees people edit themselves in two ways. Some perform, reaching for big words and acronyms to sound sophisticated, when people simply want them to be real:
"And most people just want you to talk to them like you're in a bar. Be normal, be enthusiastic, be blunt, be yourself." — Jim VandeHei · 00:04:16
Others stay stuck in jobs that drain them and blame their circumstances:
"But way, way, way too many people put handcuffs on themselves and say, woe is me. I can't do anything about it." — Jim VandeHei · 00:08:58
Glenn adds that many people of his own generation were rewarded for fitting in for so long that they lost track of who they are:
"They got so stuck in what I call the standardization model. It's hard for them to get out of it because not just because that's what they've been rewarded to do, but because they've lost their identity in the process." — Glenn Llopis · 00:14:12
VandeHei found his calling almost by accident. After trying accounting, business and computers, he noticed an odd fascination with Congress and a knack for writing. With no journalism training, he walked into his local paper and asked to be a sports reporter. The editor gave him a test and hired him.
Over the last decade he has made a habit of putting himself in uncomfortable situations to keep growing. His advice for anyone in a rut is to find the work you would do for free. He acknowledges that some people truly can't walk away from a paycheck, but he believes most people can make a move and are simply too scared to. He also urges everyone to decide in advance what they stand for:
"What are the three or four red lines in your life? The values that you will not compromise on, regardless of the pressure around you, regardless of how other people behave." — Jim VandeHei · 00:18:09
With those values built in, he says, the right response under pressure becomes a reflex.
VandeHei has hired young workforces at the companies he started, and he says they are motivated differently than his generation was. They want their work to do good. Leaders who figure out the good their company does, and play to it, get just as much productivity or more. Glenn describes the shift as the individual now defining the business, rather than the business defining the individual. For VandeHei, it starts with clarity:
"You have to figure out who are we? What do we stand for, and what will we take a stand for? And once you do that, then everything else becomes pretty clear." — Jim VandeHei · 00:12:19
"And what will have value are the things that no robot or machine can ever do, which is capture nuance, have the creativity of collaboration, be able to make a values-based judgment" — Jim VandeHei · 00:19:44
Glenn's body of work comes down to one idea: without agency and without knowing the rooms where you belong, you can't have the conviction to reinvent yourself on purpose, or the strong identity that guides how you live and lead. VandeHei's career, and his advice, touch every part of it.
Axios co-founder and CEO Jim VandeHei tells Glenn Llopis that most people have more control than they admit. He suggests finding work you would do for free and not letting excuses about location or circumstances keep you stuck. Change, he says, is possible for most people, and it is rejuvenating.
According to Jim VandeHei of Axios, younger employees are motivated by purpose and doing good, not just a paycheck. He advises leaders to define who the company is and what it stands for, then play to that. Glenn Llopis describes this as the individual now defining the business, rather than the other way around.
Jim VandeHei of Axios sees AI as a smart partner rather than a replacement. In conversation with Glenn Llopis, he says human value will lie in what machines can't do: capturing nuance, collaborating creatively and making values-based judgments. His advice is to start learning AI tools now.
Glenn Llopis is The Identity Catalyst. For more than twenty years he has helped leaders and organizations reclaim the identity they edited away and lead from earned conviction. He is a Forbes contributor, the author of six books, and the founder of Glenn Llopis Group.
Read Glenn's story →Take the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
