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Llopis is pronounced YO-pees (ˈyō-pēs). It is a Cuban surname with origins in Catalonia, Spain.
Glenn Llopis (pronounced YO-pees) is a Cuban-American author, Forbes contributor since 2010 and founder of Glenn Llopis Group. Known as The Identity Catalyst, he created Leadership in the Age of Personalization, a methodology used by Fortune 500 companies, health systems and universities. He is the author of six books.
Glenn Llopis (pronounced YO-pees) is a Cuban-American author, speaker and leadership strategist, and the founder of Glenn Llopis Group. Known as The Identity Catalyst, he has spent two decades building a single methodology, Leadership in the Age of Personalization, now used inside Fortune 500 companies, health systems and universities.
His argument is that organizations designed to standardize people forfeit the individual contribution they most need, and that capable leaders quietly lose the conviction to act as themselves. He calls this the Conviction Crisis.
He is the author of six books, including Earning Serendipity, The Innovation Mentality and Earning Conviction. He has contributed to Forbes since 2010, hosts the Personalization Outbreak podcast, and has designed and hosted executive summits since 2019. His work has been documented in the peer-reviewed literature, in Management in Healthcare.
A high-resolution headshot is available for editorial use. Please credit Glenn Llopis Group.
For interviews, speaking enquiries and media requests, contact Glenn directly.
glenn@glennllopisgroup.com →Every term in the methodology is defined with its source, the peer-reviewed research is published, and more than 100 executive conversations are on record.
The language of the methodology →The published research →The Interview Archive →
Glenn Llopis’s work has appeared in or been covered by Harvard Business Review, the Financial Times, The New York Times, Fortune, Fast Company, CNN, Entrepreneur, Forbes, ABC, NBC, Fox News, USA Today, National Post and Univision, among others.
Take the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
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