Keynotes · The Identity Catalyst

Your people didn’t lose themselves. They edited themselves.

Glenn Llopis helps audiences see what they’ve edited out to fit the room, and gives leaders and organizations a method to get it back: build agency, create rooms where people belong, and earn the conviction to reinvent on purpose. Every keynote is customized to your audience.

Those who have experienced Glenn on stage

6
books, including Earning Conviction (2026)
2010
Forbes contributor since
150+
podcast episodes with executives
600+
hours of recorded leader interviews
Every keynote carries one idea

Agency plus the right rooms creates the conviction to reinvent
with a strong identity that matters.

Glenn’s body of work built a methodology, Leadership in the Age of Personalization®. Each keynote brings one part of it to the stage, so audiences leave with more than inspiration: a way to act on Monday.

Opportunity
Build individual agency
The Individual: skills, strategies and the 4 Questions to Develop Your Personal Brand
Individuality
Shape the environment
The Environment: the 5 indicators that measure behaviors to find the right balance between standardization and personalization
Conviction
The throughline
The earned capacity to act before the outcome is certain
Reinvention
Reinvent on purpose
The 6 skills that make change a choice, not a reaction
Identity
A strong identity that guides how you live and lead in ways that matter.
Signature keynote
Conviction · The throughline · Conferences · Executive retreats

Earning Conviction: The Leadership Capability That Makes Everything Else Sustainable

Transformation fails not because strategies are wrong, but because leaders can’t sustain them. Talented leaders aren’t exhausted from working too hard; they’re exhausted from performing someone else’s version of leadership. Based on Glenn’s sixth book, Earning Conviction.

  • The difference between confidence (performed certainty) and conviction (earned capacity)
  • Why leaders are exhausted from performance, not output
  • How conviction is earned through practice: not granted, not trained, not transferred
  • The five-part architecture of Earning Conviction and how it strengthens every part of the method

Best for: senior executives who have achieved success but lost their conviction or joy in leadership; organizations where transformation keeps stalling; executive retreats.

Watch: The Conviction Deficit

“You’re not exhausted from output. You’re exhausted from performance.”Glenn Llopis · Earning Conviction series

The three practices

Opportunity. Individuality. Reinvention.

Glenn Llopis speaking, 2019 LAOP Summit

Opportunity

Build individual agency. See, Sow, Grow and Share, the 6 Strategies of the Innovation Mentality, and the 4 Questions to Develop Your Personal Brand.

2019 LAOP Summit

Glenn Llopis speaking at the 2021 LAOP Summit

Individuality

Shape the environment. Five shifts from tribal to human, and the five indicators that show whether people are led as individuals or managed to the average.

Individuality Unleashed, 2021 LAOP Summit

Glenn Llopis at the 2025 Reinvention Forum, Human Capital Reinvention

Reinvention

Reinvent on purpose. The six skills of reinvention readiness, so change becomes a choice rather than a reaction, with conviction earned the whole way through.

2025 Reinvention Forum, Puerto Rico

Also available

More keynotes, by practice.

Every keynote is customized to your audience, industry and goals. Open any title for the overview, key learnings and the research behind it.

Moderator

100+ panel discussions moderated.

Client events, industry conferences, executive retreats, and the LAOP and Healthcare summits GLLG designs and hosts with partner institutions. He prepares every panelist in advance, then sets the prepared answers aside to get to what the room actually came for.

Glenn Llopis moderating From Incrementalism to Transformative Leaps with Dr. Edward S. Kim, 2021 LAOP Summit

Moderating “From Incrementalism to Transformative Leaps” with Edward S. Kim, M.D., M.B.A., physician-in-chief, City of Hope Orange County, 2021 LAOP Summit.

Glenn Llopis in a fireside conversation with Nik Modi of RBC Capital Markets, 2019 Leadership in the Age of Personalization Summit

RBC Capital Markets

Nik Modi, then Managing Director. 2019 LAOP Summit, hosted with City of Hope.

Glenn Llopis moderating Guiding the Shift with John Parrish, 2023 LAOP Summit

General Mills

John Parrish, former Vice President, Disruptive Growth, on the “Guiding the Shift” panel. 2023 LAOP Summit, Chasing Resilience, hosted with University of Phoenix.

Glenn Llopis in a fireside conversation with Dean Wendy York at Clemson University, 2022

Clemson University

Fireside conversation with Wendy York, Dean of the Wilbur O. and Ann Powers College of Business, Clemson University. 2022.

Glenn Llopis moderating the Self-Resilience in Healthcare panel at the 2023 LAOP Summit

Self-Resilience in Healthcare

With Dr. Joe Alvarnas, Vice President of Government Affairs, City of Hope; Rebekah Marsh, then Clinical Nurse Educator, Acute Care, Harborview Medical Center; and Cindy Finch, LCSW. 2023 LAOP Summit, hosted with University of Phoenix.

Gyasi Chisley of PNC Healthcare on the Thriving Amidst Change panel at the 2023 LAOP Summit

PNC Healthcare

Gyasi Chisley, Managing Director and Head of Corporate Healthcare, on the “Thriving Amidst Change” panel. 2023 LAOP Summit, Chasing Resilience, hosted with University of Phoenix.

Glenn Llopis with Seth Sternberg, 2025 Healthcare in the Age of Personalization Summit

Honor and Home Instead

Seth Sternberg, co-founder and CEO. 2025 Healthcare in the Age of Personalization Summit.

Virtual

Live, from the studio. Delivered from a broadcast studio, customized the way an in-person keynote is, with live Q&A.

Glenn Llopis hosting live from the studio, 2024 Healthcare in the Age of Personalization Summit

Healthcare in the Age of Personalization, live, 2024. Three summits from 2023 to 2025, on operationalizing personalization, restoring humanity in healthcare leadership, and belonging and retention. Built with health-system leaders, sponsored by University of Phoenix.

Customized for your stage

No two audiences are the same. No two keynotes are either.

The Identity Catalyst doesn’t deliver a standard talk. Glenn practices what he teaches: personalization. Every keynote is built around your people, your industry and the change you need, drawing on 600+ hours of conversations with leaders in corporate America, healthcare systems and higher education.

Start customizing your keynote
1

A conversation first

Glenn and your team talk before the event: your audience, your goals, and what your people are editing out to fit in.

2

Built from your world

Stories, examples and research are matched to your industry and audience, from the boardroom to the front line.

3

The format that fits

Keynote, fireside conversation with your CEO, or a leadership working session, in person or virtual.

4

Beyond the stage

Turn the moment into momentum with the Conviction Diagnostic, executive sessions or a GLLG engagement.

See Glenn in action

Watch before you book.

Proof behind the stage

Tested in conversation with the leaders living it.

A glimpse inside 600+ hours of conversations with CEOs, physicians, deans and founders who have faced the same question your audience is facing.

“Sometimes our leadership journey starts with a tap on the shoulder because someone sees in us what we don’t see in ourselves.”

Dr. Nancy Mannion · Nurses on Boards Coalition

“I think my role is really to create the environment that enables everything that they’re doing.”

Debra Fields · City of Hope

“I invite you to receive permission from yourself to be who you were born to be and not anything else.”

Dr. Yasmene Mumby · The Ringgold
What event organizers say

Keynotes that tell it like it is.

“Llopis’ keynote tells it like it is: businesses are creating opportunity gaps rather than seizing the right opportunities for growth.”

Event organizer · via BigSpeak Speakers Bureau

“What makes Llopis’ six strategies different is they are profoundly human.”

Event organizer · via BigSpeak Speakers Bureau

“Discovering what to do, when you do not know what to do, and re-directing yourself or your team once you know, that is Conviction.”

Arthur L. Valdez Jr. · C-suite executive and board member

As featured in the world’s leading outlets.

Ready to book?

Let’s build the keynote your audience needs.

A 20-minute call is all it takes to choose the keynote and start customizing it for your event, theme and goals.

Booking Questions

How do I book Glenn to speak?

How do I book Glenn to speak?

Start a conversation about your event, your theme and your audience, and you’ll get a recommendation on which keynote fits and how it would be customized. A short call is usually enough to decide.

Formats, timing, customization and audiences are answered in full on the booking questions page.

Booking questions, answered →Download the speaker one-sheet (PDF) →
The Conviction Diagnostic
How much of you is edited?

Take the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.

Start with the question most leaders can’t answer in a sentence: What do you solve for?
Begin the Conviction Diagnostic
© 2026 Glenn Llopis Group · Solving the Conviction Crisis
Identity Catalyst · ˈyō-pēs