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LAOP 2019 · No. 25
Jack Cox; Victor Crawford
Most of our 50,000 employees have been a patient, or may be a patient, or know a patient. At the end of everything we do is a patient or a healthcare consumer.
Victor Crawford
Victor Crawford, who led the pharmaceutical segment of Cardinal Health, told Jack Cox that most of his 50,000 employees have been patients or know one. That shaped a B2B company's move closer to consumers, through tools such as a mobile app that reminds people to refill prescriptions. Even its values were rewritten to spell I AM. Drawing on years at Pepsi and Marriott, he named what every consumer wants: quality, convenience, variety and personalization.
Read the Forbes columnTake the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
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