Leadership in the Age of Personalization Docuseries

LAOP 2019 · No. 07

Leading with Heart

Patricio Madrazo

From the recording

My leadership has always been based on being an example, always considering other points of view, and trying to give everybody a purpose, to understand the why.

Patricio Madrazo

About this episode

I met Patricio Madrazo 27 years ago at a grocery store in San Miguel de Allende, and we built a food business together while disagreeing about almost everything. His father finally sat us down and said respect had to come before the business. Patricio, chairman of the San Miguel Group, spoke about his family's third-generation farm, where he grew up alongside the workers' children, and why leading by example and caring for those families came naturally.

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