Leadership in the Age of Personalization Docuseries

LAOP 2019 · No. 22

A Physician Story About Personalization

Jack Cox

From the recording

We can't always assume that what we think is important is what's really important to the patient.

Jack Cox

About this episode

As an intern at Travis Air Force Base, Jack Cox heard a patient with stage four breast cancer describe watching herself from the corner of the room, and rushed to report a psychotic break. His mentor sent him back to ask why she had come. She simply wanted help telling her family without frightening them. Jack used the story to challenge how healthcare defines value, and to argue that we rarely ask people what matters to them today.

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