LAOP 2022 · No. 09
Miriam Lewis; Angela L. Talton; Armando Azarloza; Fernando Duque; Sal Mendoza
We will not solve diversity and inclusion at a corporate level until we recognize that it's not a cost center, but it's a profit center.
Armando Azarloza
I opened by pointing out that when times get tough, companies stop investing in ESG, and in DEI too. The panel made the business case. Angela L. Talton brought City of Hope's cancer data for Black patients. Armando Azarloza noted that 60% of growth came from multicultural Americans while their marketing budgets run 5 to 10% of general market spending. Miriam Lewis described employees who replaced a $5 million agency, and Fernando Duque argued equity must come first.
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