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LAOP 2023 · No. 12
John Parrish
Consumers will continue to want exactly what they want, exactly when they want it, exactly where they want it.
John Parrish
John Parrish leads disruptive growth at General Mills, a 150-year-old company whose dividend has held or grown for 120 years. His job is building what comes next, and that means planning to fail: only about one in ten businesses his teams create will reach scale. He explained why they track how fast they kill ideas, give an award for the most useful failure, and want founders rewarded on the brands they build.
Read the Forbes columnTake the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
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