Personalization Must be Evident in Your Employer Brand

Glenn Llopis; Cara Williams; Meg Aldrich

Cara Williams: Chief Human Resources Officer, Cottage Health; Meg Aldrich: Associate Administrator, Corporate Communications, Keck Medicine of USC (at the time of recording)

From the recording

The branding really has to be able to speak to employees: who they are, why they work at the organization, what working here means to them.

Cara Williams

About this episode

Cara Williams described how her team stopped relying on post-and-pray recruiting, let employees tell their own stories, and now pays medical assistants a stipend to study full time as radiologic technologists. The first cohort taught them something they had missed: the cost of gas. Meg Aldrich walked through what followed a three-day nurses' strike, including a nine-month peer program for nurse managers and one-time micro loans for staff in a bind.

Read the Forbes column

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