The Silent Crisis of Caregiving: How AI and Empathy Are Reshaping Home Care

Seth Sternberg's company began with a small moment: his mother, who once collected speeding tickets, said driving had gotten harder. That led him to home care for older adults, where his team first interviewed caregivers in coffee shops. They heard people who wanted to be treated as professionals, who feared walking into unknown homes, and who could lose half their pay in a week. Seth also urged employers to offer parent care as they offer childcare.