LAOP 2025 · No. 06
Eduardo Criado
CEO, Criado Risk Consulting (at the time of recording)
Year after year, we run the same strategic planning sessions. We do the same SWOT analyses. And yet, nothing changes.
Eduardo Criado
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Eduardo Criado had to learn that what got him to the top would not carry him further. Selling health plans, he used to tell employers that plan usage mirrors their people's well-being, yet his own drive for results showed up as stress-related gout attacks about once a quarter. Reinvention taught him to share pressure with his team instead of passing it down, and to stop being a dream killer, at work and with his own children.
Read the Forbes columnTake the Conviction Diagnostic. In three minutes, see where you've traded who you are for who the room wanted, and exactly where to begin reclaiming it.
His story starts where reinvention did: a family that left everything behind for a new country and refused to call it loss. Cuban Roots →
